Marketing Manager Location: Hybrid / Remote
Reports to: Head of Creative & Head of Sales
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About Canvas
Canvas is a transformative learning community dedicated to creating a world where ALL people are thriving in, and because of, responsible organizations. We partner with organizations to disrupt, shift perspectives, and change leadership behavior by working at the intersection of human growth and organizational needs.
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Role Overview
The Marketing Manager shapes how Canvas shows up in the world. This role is responsible for stewarding the Canvas brand, translating thought leadership into market-facing narratives, and executing marketing strategies that expand visibility, influence, and demand across enterprise and emerging B2C audiences.
This role brings coherence to Canvas’s external expression — aligning brand, messaging, content, campaigns, and go-to-market efforts with business priorities and client needs. The Marketing Manager partners closely with Creative, Sales, Client Experience, and Leadership to ensure Canvas’s story is clear, compelling, and consistently expressed across channels.
They also support the marketing strategy and experimentation for product-led intellectual property and B2C-facing offerings, helping Canvas test new pathways for impact, scalable revenue, and long-term enterprise value — while honoring the integrity and depth of the Canvas Way.
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Role Responsibilities
1. Brand Stewardship, Positioning & Market Presence
• Steward the Canvas brand across all external touchpoints, ensuring clarity, consistency, and integrity.
• Partner with Creative and Client Experience to articulate positioning, voice, and identity for offerings, partnerships, and new markets.
• Ensure all marketing expression reflects Canvas’s values, philosophy, and point of view.
• Support thoughtful evolution of the brand as Canvas grows.
2. Marketing Strategy, Demand Generation & Growth Alignment
• Execute integrated marketing strategies that expand Canvas’s visibility, influence, and client pipeline.
• Partner with Sales and RevOps to align campaigns, messaging, and priorities with business development goals.
• Manage marketing rhythms aligned to sales cycles, client engagement moments, and seasonal priorities.
• Translate thought leadership and client impact into campaigns that drive awareness, credibility, and demand.
3. Product-Led IP, B2C Strategy & Go-to-Market Support
• Support marketing strategy, packaging, and go-to-market efforts for product-led intellectual property and B2C offerings (e.g., TQI, readiness content, coaching, video-based learning products).
• Help design and run digital campaigns and customer journeys that support online sales and scalable delivery.
• Partner with Creative to convert frameworks and ideas into market-ready offerings with clear value propositions.
• Support experimentation that informs future growth and revenue opportunities.
4. Communications, Content & Thought Leadership
• Support external communications such as press, awards, partnerships, and events.
• Ensure content across channels reflects Canvas’s brand voice and strategic intent.
• Partner with Creative to translate complex ideas into clear, compelling narratives.
• Manage content calendars and channel prioritization to ensure consistency and
focus.
5. Digital Marketing, Channels & Performance
• Manage digital marketing execution across website, CRM-integrated campaigns, and social platforms.
• Ensure digital experiences align with brand standards and audience needs.
• Track campaign performance, SEO, and engagement metrics.
• Use insights to refine messaging, channels, and investment.
6. Relationship Stewardship & Community Connection
• Support marketing efforts that maintain connection with clients, alumni, and partners.
• Help tell stories of impact, learning, and transformation across the Canvas ecosystem.
• Ensure marketing experiences mirror the Canvas Way: reflective, provocative, and human-centered.
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Role Expectations
This role is ideal for someone who combines strategic thinking with hands-on execution. They are organized, curious, and collaborative, with a strong sense of brand and audience. They bring clarity to complex ideas and care deeply about how work lands in the world.
They are comfortable working cross-functionally, managing multiple priorities, and supporting both long-range strategy and day-to-day marketing execution. They elevate Canvas’s presence through intention, consistency, and resonance.
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Qualifications
• 6–10 years of experience in marketing, brand strategy, communications, or related fields.
• Experience executing multi-channel marketing strategies and campaigns.
• Strong understanding of digital marketing ecosystems, content strategy, analytics,
and performance tracking.
• Experience supporting product launches or B2C offerings is a plus.
• Ability to translate complex ideas into clear, compelling messages.
• Strong collaboration and communication skills.
• Values-driven, reflective, and aligned with Canvas’s belief that learning fuels transformation.
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Application Instructions:
Email us at community@canvasleadership.com with your cover letter, LinkedIn bio, and resume.
